The Paradox of Choice – Professor Barry Schwartz

The Paradox of Choice – Why More Is Less – Google Video

Professor Schwartz’s latest book The Paradox of Choice: Why More Is Less is creating quite the stir. Especially since some of his theories (in some ways) seem to fly in the face of Chris Andersen’s Long Tail assertions. Whatch the video of his presentation at Google TechEd and decide for youeself. – excellent stuff.

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