Public Media

Jeff Jarvis writes: … The greatest challenge, I think, is what to do with local affiliates. The large ones that make good programming, like WNYC, will be fine for all the reasons above. But the small ones that are really just channels for distribution out and contributions in are in trouble. I don’t know what the fate of a local affiliate — for commercial or public broadcast — will be when the internet is a better means of distribution. I’m tempted to give them the same advice I give newspapers: Go local. But some of these stations are tiny and don’t have the resources. It’s a hard problem. …

Technology360: Exploding public media

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